An effective DRTV campaign relies on the synergy between TV and web, as it is no secret that TV is a massive driving force to web searches. Multiple...

After the results of your web test are out, you will need to unpack and analyze those numbers. While this may sound overwhelming at first, we’re...

Now that you got a little introduction to the world of direct response marketing, it's time we move on to talking about the process of testing. We...

Thanks for stopping by at the L49DIGITAL Blog and welcome to our first post! We’ve thought long and hard about the content we want to first share...